A shared passion (get a load of Kurt’s helmet!)
Kurt is great at spotting nascent trends. He thought bikes as transportation was going to be something way before bikeshare took off in the U.S. The timing seemed perfect to try out a new venture. From our past work lives, we knew a lot about how businesses make decisions and thought we could help employers get more people on bikes!
We came up with the name Bikes Make Life Better because, well duh, they just do. A friend built us a website as part of a work trade and we were officially open for business! But we kept our day jobs just in case our idea flopped.
We were introduced to the Transportation Manager at Apple who asked if we could launch and operate their new fleet of 340 campus bikes. We said “Uhhhh, sure!” They put out a request for proposal (RFP) and we responded. One of the RFP questions was: “What’s your annual revenue?” We said “Zero. Wouldn’t you like to be our first dollar?” Apparently, they did, and awarded us the contract.
We were thrilled to have Apple as our first client (not bad!). They referred us to Facebook. Facebook referred us to LinkedIn. Then came Williams-Sonoma Group, Mozilla Firefox, Salesforce, Stanford…. And so it goes.
I never thought we’d have employees, much less so many. At the start of 2020, we are 85 strong. Mylene Mogendorff was our first! It started as a chat on our weekly Marin Headlands ride.
And so it began! We’ve been making life better with bikes ever since.
Bikes Make Life Better is dedicated to helping employees at large organizations use bikes for healthy sustainable transportation. They’ve helped design bike programs, facilities, and fleets for Airbnb, Facebook, Kaiser Permanente, LinkedIn, Microsoft, Netflix, Salesforce, Stanford, Walmart and others.