Meet Jeff. He’s a 25-year old engineer who works long hours shaping the future of technology. He doesn’t own a car, but has four bicycles. He rides one to work, two on the weekends and keeps the fourth because he won it in a bet. Jeff’s neighbor is Leanne. She’s 31, a financial analyst, married […]
What does it mean when Facebook and Target both earn recognition as Platinum-level Bicycle Friendly Businesses, a designation held by fewer than a dozen companies nationwide? It means that developments in corporate bike programs have reached an all-time high; that Nasdaq 50 and Fortune 100 business alike see the value of bike investments; that sectors […]
To an employer, health means a productive workforce, a critical element in generating goods and services that create a profit. Think of a healthy workforce like the grease in a well-oiled machine. Without it, the engine will wear rapidly, overheat, seize and quit. Investments in employee health are critical and can be analyzed as any other element of production, based on ROI.
Companies need to offer commute alternatives to driving solo if they want to attract and retain top talent. Especially Millennials.
We often think first of the risks: Bike accidents. Injured employees. Lost, stolen, and vandalized bikes.
It’s a wonder that any corporation, government agency or university has implemented a bike fleet. Yet the best and brightest have – and have done so successfully.
It was Bike-to-Work Day (BTWD) here in the San Francisco Bay Area and thousands of cyclists hit the streets. It felt like Amsterdam, where bikes outnumbered cars, in some instances by as much as 3 to 1. Every year, companies, local governments, transportation authorities and bike coalitions around the country support BTWD to encourage more […]
We’re fat. We’re lazy. And we’re expensive. Sixty-one percent of adults in the US are overweight or obese and 70% are sedentary.
Have you noticed the words “sustainable” and “sustainability” everywhere? They’ve made their way into popular culture—in magazines, on billboards and well, toilet paper packaging. But what do they mean and why should we care?
Two years ago, Ikea did something revolutionary (quite literally). They gave every one of their 12,400 U.S. workers a bike as a holiday gift.
Status update: Facebook has an amazing bike program.