We all know the reasons for riding a bike—like weight-loss, connection to nature, using a green mode and saving money on the commute. These are all wonderful byproducts of pedal-powered transportation, but they overshadow the most obvious benefit: bikes get you where you’re going. For this reason, bikes are often the best and cheapest solution […]
With Ariadne Scott, Bicycle Program Coordinator at Stanford Parking & Transportation Services
Best-in-class bike facilities at 100 California: The transformation of a historic building, with Caroline Johns, Pembroke Real Estate
In recent years, hundreds of cities worldwide have rolled out bike share programs, putting bikes where people need them for short, fast trips.
I love all my pairs of Lucky Brand jeans. Indigo blue lowrise, black velvet skinnies, printed boot cut … the list goes on. I must wear a pair nearly every day, because they just plain fit … for most every situation. Lucky Brand’s new corporate bikeshare program is cut from the same cloth. Last fall, […]
When it comes to employee health and wellness, it’s nice to know Kaiser Permanente walks the talk. The health insurance behemoth — with more than 10 million members nationwide — made strides to keep its own employees happy, productive, and out of the doctor’s office. How? An easy-to-use bikeshare program aimed at getting employees moving! […]
Bike fleets are wandering flocks. Any frustrated fleet manager knows this. In Silicon Valley—where tech employees often use pedal power to move across vast campuses—wayward company bikes are commonplace. Google’s colorful bikes, for instance, have been spotted a state away at Burning Man, the annual arts event in Nevada. But these little “bike vacations” may […]
How do we know the dawn of e-bikes is upon us? Well there’s always the numbers (and I’ll get to those in a sec). But the ubiquity of a product may also be measured by its many iterations and imitations. Since we’re now seeing wonders like the world’s tiniest e-bike, wooden e-bikes, and “the 1987 […]
Meet Jeff. He’s a 25-year old engineer who works long hours shaping the future of technology. He doesn’t own a car, but has four bicycles. He rides one to work, two on the weekends and keeps the fourth because he won it in a bet. Jeff’s neighbor is Leanne. She’s 31, a financial analyst, married […]
What does it mean when Facebook and Target both earn recognition as Platinum-level Bicycle Friendly Businesses, a designation held by fewer than a dozen companies nationwide? It means that developments in corporate bike share programs have reached an all-time high; that Nasdaq 50 and Fortune 100 business alike see the value of bike investments; that […]
To an employer, health means a productive workforce, a critical element in generating goods and services that create a profit. Think of a healthy workforce like the grease in a well-oiled machine. Without it, the engine will wear rapidly, overheat, seize and quit. Investments in employee health are critical and can be analyzed as any other element of production, based on ROI.
Companies need to offer commute alternatives to driving solo if they want to attract and retain top talent. Especially Millennials.