https://bikesmakelifebetter.com/wp-content/uploads/2020/01/wow.featured-1.png 299 450 Olivier Roth https://bikesmakelifebetter.com/wp-content/uploads/2020/01/Email-Sig.gif Olivier Roth2020-01-10 14:42:422020-01-21 10:22:37Get Women on Wheels at Your Workplace
Want more people to ride bikes for transportation? Start focusing your efforts on women! Women are the “indicator species” when it comes to adequate and safe bike infrastructure, and research shows that in places where more women ride, more people in general ride.
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Given that women make just 25 percent of all bicycling trips, it's hard to believe that about a century ago, the bicycle was instrumental in achieving greater gender parity in this country. But all is not lost: We have strategies to help you close the biking gender gap at your organization, and get more women on wheels!
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Wellness perks and programs have become a mainstay for corporations everywhere, from the conditional — like discounts on premiums for employees who score well on health assessments, to gentle nudges — like voluntary group fitness at work or workplace meditation rooms. Learn how to make the case and incorporate bikes!
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Why do people opt to drive their cars to work when the price of gas is high and the hours behind the wheel are many?
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Since transportation is the largest source of carbon emissions in the US—most of which come from cars—the path to saving our home and (quite frankly) our lives is to change how we get around.
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To an employer, health means a productive workforce, a critical element in generating goods and services that create a profit. Think of a healthy workforce like the grease in a well-oiled machine. Without it, the engine will wear rapidly, overheat, seize and quit. Investments in employee health are critical and can be analyzed as any other element of production, based on ROI.
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Two years ago, Ikea did something revolutionary (quite literally). They gave every one of their 12,400 U.S. workers a bike as a holiday gift.
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I'm sitting in my office at Bikes Make Life Better World Headquarters, at my Ikea desk, looking at my Ikea bookcase, rifling through papers in my Ikea file cabinet when the following message pops up on my computer: "Ikea Gives 12,400 US Workers a New Bike"