Meet Jeff. He’s a 25-year old engineer who works long hours shaping the future of technology. He doesn’t own a car, but has four bicycles. He rides one to work, two on the weekends and keeps the fourth because he won it in a bet. Jeff’s neighbor is Leanne. She’s 31, a financial analyst, married […]
Companies need to offer commute alternatives to driving solo if they want to attract and retain top talent. Especially Millennials.
Have you noticed the words “sustainable” and “sustainability” everywhere? They’ve made their way into popular culture—in magazines, on billboards and well, toilet paper packaging. But what do they mean and why should we care?
Over a recent 48-hour period, I read three seemingly unrelated things that converged in an “Aha! Moment” on why people ride bicycles—from the traffic-jammed streets of Manhattan to the trails of the Bay Area.