Teri Smith, Bill & Melinda Gates Foundation | Jackie Craver, Nintendo of America | Melissa Torres, Facebook Seattle
Metro Seattle – and its large employers – have made a major commitment to getting employees out of their cars and onto bikes. The results are impressive, especially when you consider that it rains half the year! What’s their secret? More Info
The Bill & Melinda Gates Foundation, located in downtown Seattle, uses cash incentives, peer collaboration, and a popular TDM platform to track and encourage all non-SOV commuting, including bikes. True to their mission, they also use charitable giving as a motivator.
Nintendo of America, located in Redmond (Bicycle Capital of the Northwest), uses a unique combination of top-level support and grass-roots encouragement. With executives saying “it’s the right thing to do,” Nintendo has bike facilities and policies in place. But the real magic happens with a large and active group of avid bike commuters. These informal bike ambassadors help to make a real difference in getting new folks on bikes. No surprise, Nintendo finds ways to make riding in the rain fun.
Facebook, also downtown, in popular South Lake Union, has enviable end-of-trip bike facilities, including a full-service bike shop, first-floor secure bike room with best-in-class double-decker racks, adjacent showers and lockers, and a marine-quality drying system for wet commute gear. Their education, outreach and internal marketing programs help spread the word and encourage greater participation. We’d expect nothing less from the social networking behemoth.
Come learn from these leading organizations and take back techniques you can try within your own program – rain (snow!) or shine.