Bike (Back) to Work: How to Motivate Employees to Ride Now and When Offices Re-Open

It’s spring. For those in the transportation field, that typically means final preparations for May Bike Month and Bike to Work Day celebrations. Obviously, none of that is happening right now. COVID-19 has upended life as we know it, including our well-laid plans for Bike Month and Day.

So what do we do now? Watch Bikes Make Life Better’s very own Anna Walters discuss how we can use these circumstances to our advantage and nudge people to use pedal-power! Anna will cover:

  • Why now is the best time in recent history to get your message out
  • A framework for your bike marketing campaign
  • Ideas for virtual bike events and programs that you can steal

Anna Walters
Events and Communications Manager
Bikes Make Life Better

Amy Harcourt
Director
Bikes Make Life Better