A: Since every corporate campus or urban office complex is different, every bike fleet will be different. We start with a situation analysis to understand your objectives, specific parameters and program needs. Then we develop a plan for bike and gear selection, security, bike parking, check- in/out system, risk management, education, maintenance, rebalancing, branding, data collection and employee engagement. For inspiring examples, read “How the World’s Coolest Companies Win Using Bike Fleets“
Q: How do we help more employees bike commute?
A: There are a lot of things you can do. Support falls into three categories: 1) infrastructure: bike parking, showers and lockers; bike repair 2) education: safe cycling workshops, routing and mapping, bike buddies and groups, tips sheets; and 3) motivation: commute tracking apps, bike challenges, recognition, rewards, and incentives.
Q: We need more bike parking. What are our options?
A: Your basic options include: interior racks, exterior racks, bike cages, bike rooms, enclosed and un-enclosed bike shelters and bike lockers. The specifics of your building(s) and campus will determine which of these is best for you. For examples, read “Have Your Bike and Park it Too.“
Q: Risk Management and Legal are worried about liability issues with a bike fleet. How should we handle that?
A: It’s best to present them with a complete plan of action that includes specifics on education, assessment, insurance, waivers, safety gear, bike maintenance, and employee communications.
Q: How can we engage employees in using bikes as a part of our Sustainability Program?
A: Treat the use of bikes as you would any other sustainability initiative. Set goals around bike commuting and use of your company fleet and then track, recognize and reward employees for their contributions. Team bike challenges, with built-in tracking, recognition and rewards, are ideal for increasing engagement.
Q: How can we integrate the use of bikes and bike commuting into our Wellness Plan?
A: Any place in your Wellness Program that gives incentives for being active is a place to consider bikes. Challenges that help employees set goals, monitor progress, compete on virtual teams and garner recognition for their wellness achievements are an ideal tie-in to existing wellness programs. For compelling data, read “Bike Commuting: the fastest route to employee health.“
Q: How can we improve participation in Bike-to-Work Day?
A: To help employees try bike commuting, they need the “how” and the “why.” Teach employees how to ride safely with traffic, how to carry their stuff, how not to show up a sweaty mess, and they’ll likely give it a try. Give them a reason to do it, like a fun team challenge, prizes and co-workers to ride with, and they’ll most certainly do it. Education and motivation: those are the keys to a successful Bike-to-Work plan. And if you focus your activities on pre- and post- Bike-to-Work Day, your success will extend far beyond the day itself.
Q: We’re interested in achieving Bike Friendly Business designation. How do we apply?
A: Before applying, it’s a good idea to do an internal assessment to identify the strengths and weaknesses of your program. Applications are accepted twice a year, so you have the time to implement key improvements to help achieve the highest designation possible. To understand evaluation criteria, go to: http://www.bikeleague.org/programs/bicyclefriendlyamerica/ bicyclefriendlybusiness/ or contact us to talk to other businesses that have successfully applied and achieved high recognition.
Q: Who are your clients?
A: We work primarily with large and rapidly growing companies who are the leaders in their space. They share in common a commitment to the long-view. Our client list includes Apple, Facebook, Greystar, HGST, Juniper Networks, Kaiser Permanente, LinkedIn, Mozilla Firefox, Pembroke Real Estate, Salesforce, Wells Fargo, Williams-Sonoma, and others we can’t name.
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