Biking is rooted in the experiential, so how, then, do you create a bike program in the age of Zoom-every-which-thing? With smart innovations and a willingness to embrace technology, Facebook’s team of Bicycle Program Coordinators have found creative ways to engage employees, even when very few are commuting to the office. In some cases, its virtual bike programs are reaching more riders than ever and garnering participants from across the globe!
Watch Tiffany Seeney, Facebook’s Transportation Manager, and Laura Brigham, the Bike Program Coordinator to learn how the company pivoted from in-person classes, rides, 1:1 consults and events to a 100% virtual program — complete with social rides, hands-on classes, and events that center on community participation. You’ll gain insight into:
How to design and run virtual bike classes
The wonders of Zwift rides for a global audience
1:1 consults for everything from route planning to bike repair
How to host events without in-person celebrations
COVID-19 considerations for all kinds of bike engagement