How Facebook’s Bike Program Shifted
to 100% Virtual

Thursday, September 24th, 9:00 – 9:30 AM PT

Biking is rooted in the experiential, so how, then, do you create a bike program in the age of Zoom-every-which-thing? With smart innovations and a willingness to embrace technology, Facebook’s team of Bicycle Program Coordinators have found creative ways to engage employees, even when very few are commuting to the office. In some cases, its virtual bike programs are reaching more riders than ever and garnering participants from across the globe!

Join Tiffany Seeney, Facebook’s Transportation Manager, and Laura Brigham, the Bike Program Coordinator to learn how the company pivoted from in-person classes, rides, 1:1 consults and events to a 100% virtual program — complete with social rides, hands-on classes, and events that center on community participation. You’ll gain insight into:

  • How to design and run virtual bike classes
  • The wonders of Zwift rides for a global audience
  • 1:1 consults for everything from route planning to bike repair
  • How to host events without in-person celebrations
  • COVID-19 considerations for all kinds of bike engagement

As always, we hope you’ll bring your questions for the lively Q&A!

Tiffany Seeney
Transportation Manager
Facebook Inc.

Tiffany is one of the Transportation Managers at Facebook headquartered in Menlo Park, managing, designing and implementing the day-to-day operations of their robust transportation services. Her work includes overseeing a comprehensive bike program. When we began sheltering in place, she saw the wisdom of shifting to virtual support to help employees stay engaged and get ready to ride to work when we return to the workplace and other transportation options are less appealing. Tiffany uses an e-bike for her essential trips, modeling behavior for her colleagues.

Laura Brigham
Bike Program Coordinator at Facebook

Bikes Make Life Better

Laura Brigham is a Bike Program Coordinator at Facebook, specializing in program development ― like 1:1 support, classes, clinics, events, and incentives. With the rapid rise in bike use due to COVID-19, Laura led efforts to pivot to a fully virtual bike program. She cares about diversifying the cycling community, and spearheaded Facebook’s Women, Trans, Femme cyclist club. Prior to working for Bikes Make Life Better, she was a mountain bike guide and coach in Moab, Utah. In her spare time, Laura enjoys mountain biking, hiking, crocheting and introducing friends to the outdoors via bike.

Anna Walters
Events and Communications Manager
Bikes Make Life Better

Anna has been a Bike Consultant and Events & Communications Manager with Bikes Make Life Better for the past four years. The focus of her work is to develop bike culture and communities within large and fast-growing companies. She has designed and implemented bike-friendly business plans for LinkedIn, Stanford University, Stanford Research Park, Uber, The Walton Family Foundation and Walmart. She has expertise in research, analysis and writing about bike trends and best practices, particularly in the corporate space. Prior to joining Bikes Make Life Better, Anna was the Transportation Specialist at Google, planning and managing their comprehensive alternative transportation program, including one of the best bike programs in the country. Anna lives in San Francisco, carfree, using her bike and public transit to travel throughout the Bay Area. Anna knows first-hand what it takes to get employees out of their cars and onto bikes.


This is a free, online event. Please register below and feel free to invite friends and colleagues. If you have any questions, please send us a note.