The Joy of Cycling

Thursday, July 29, 9:00 – 9:30 AM PT

For many of us, riding a bike as a kid was our first moment of freedom. Research indicates that the sense of joy we feel is a genuine motivator in the decision to ride a bike for leisure or to commute. So how do we leverage the joy of biking to increase bike commuting?

Join Ariadne Delon Scott, Assistant Director of Active Mobility for Stanford University, and Anna Walters, Marketing and Communications Manager for Bikes Make Life Better for a review of the research and ways to infuse more fun into your bike programs and events.

Please bring your questions for the Q&A portion!

Ariadne Scott
Assistant Director of Active Mobility
Stanford University

For more than 13 years, Ariadne has led the charge for Stanford’s Bicycle Program. She is the point person for “everything bike-related” for the 8,000-acre campus awarded at the Platinum Level by the League of American Bicyclists. With over 30 years of bike riding experience, Ariadne is accredited with the League’s Road certification, co-teaches bike safety to the Stanford Community, and supports university commuters who bike to Stanford. Ariadne has over 25 years’ experience working in the bicycle industry and has been car-free for decades. She currently serves on the board of the People for Bikes Foundation, Bicycle Friendly America Advisory Board Committee, and has served on the board of the Institute for Transportation & Development Policy (ITDP) that promotes environmentally sustainable transportation policies and projects worldwide.

Anna Walters
Events and Communications Manager
Bikes Make Life Better

Anna has been a Bike Consultant and Events & Communications Manager with Bikes Make Life Better for the past five years. The focus of her work is to develop bike culture and communities within large and fast-growing companies. She has designed and implemented bike-friendly business plans for LinkedIn, Stanford University, Stanford Research Park, Uber, The Walton Family Foundation and Walmart. She has expertise in research, analysis and writing about bike trends and best practices, particularly in the corporate space. Prior to joining Bikes Make Life Better, Anna was the Transportation Specialist at Google, planning and managing their comprehensive alternative transportation program, including one of the best bike programs in the country. Anna lives in San Francisco, carfree, using her bike and public transit to travel throughout the Bay Area. Anna knows first-hand what it takes to get employees out of their cars and onto bikes.


This is a free, online event. Please register below and feel free to invite friends and colleagues. If you have any questions, please send us a note.