Strategies for Making Every Day Bike to Work Day

For some new insights and inspiration on Bike to Work Day, we turned to Heidi Speight, Workplace Specialist at Tableau in Seattle. For the past several years, Heidi has harnessed the power of dedicated Bike Ambassadors to get hundreds of Seattle employees and hundreds more worldwide to ride on Bike to Work Day and during National Bike Month. Learn how Heidi does it, including:

  • Amping up employees for Bike Day or Bike Month
  • Removing barriers before Bike to Work Day
  • Helping first-time riders sustain the effort
  • Building a coherent brand & managing a global program
  • Handing off coordination to a self-sustaining community of volunteers

Heidi Speight
Workplace Specialist
Tableau

Anna Walters
Events and Communications Manager
Bikes Make Life Better